Employer Brand, COVID-19 and Recruiting

Internal and external communications during the COVID-19 (coronavirus) pandemic can have an impact on how an employer is perceived by both current and prospective employees. Organizations can boost their recruiting efforts by ensuring that their employer brand is resonating with those seeking employment, and importantly, meeting the evolving needs of job seekers.

According to the Society for Human Resource Management, job seekers in the post-coronavirus employment market are looking for:

  • Safety
  • Consistency
  • Stability
  • Longevity

This article explores how your employer brand plays a role in retaining and recruiting talent in a post-coronavirus world.

Employer Brand and COVID-19